40 Years Of Power Protection,

1 Vision Of AVR Perfection.

THE ASHLEY EDISON STORY

automatic voltage stabiliser

NAVIGATING THE CURRENTS FOR MORE THAN 4 DECADES

Since 1977, Ashley Edison Global has been perfecting the art and science of power protection to deliver a range of product offerings unrivalled in the realm of quality and value. Boldly future-oriented while never losing sight of the past, we are a time-tested voltage optimisation specialist delivering trusted power solutions tailored to facility management, commercial developments, and industrial applications—all to safeguard your organisation.

With a wealth of manufacturing experience acquired over the course of more than four decades, Ashley Edison Global powers on, and harnesses its industry-certified expertise to craft world-class products to perfection. Spread across three offices worldwide, we operate as a single integrated powerhouse—fully outfitted with full-stack in-house product design, prototyping, and manufacturing teams to meet your unique needs.

OUR COMMITMENT TO POWERING YOUR FUTURE

Processes and methodologies may evolve along the way, but our guiding vision of voltage control mastery, mindset, and commitment to our clients hasn’t wavered. From the United Nations and U.S. military, to global tech and oil giants—the scale and diversity of our clientele speaks volumes to the stability, reliability, and versatility of our customised product offerings.

 

With one of the most specialised ranges of Automatic Voltage Stabilisers available anywhere in the world, we deliver innovative, optimised solutions that safeguard your electrical system and are well-equipped to tackle your power challenges in the 21st century, no matter how complex they are.

TRUSTED BY CLIENTS IN ALL SECTORS

POWERING A LEGACY OF VOLTAGE PERFECTION

1977

British Born and Bred 🇬🇧

Founded in a small town against the backdrop of industrial, post-war Britain, Ashley Edison Global began life as a supplier of basic electrical components such as circuit breakers and cables.

1977

1982

Currents of Change

Fully cognisant of the erstwhile lack of power quality in the U.K., Ashley Edison Global made the strategic call to pivot into voltage control solutions. By outfitting manual variable transformers with servo motors, we found an ideal solution to the power challenges faced by both industrial and residential sectors.

1982

1990s

Rising Demand and Rapid Innovation

Ashley Edison Global experienced soaring demand from both businesses and government in the UK and EU. Driven by our core vision to create tomorrow’s electrical products, today, we constantly improve on our product design with the addition of more protection features. Furthermore, by harnessing the power of servos—considered to be cutting-edge technology at the time—we rose to become a market leader in automated power protection, establishing ourselves as the default go-to solution for voltage protection.

1990s

2001

🇹🇼 Pivot to East Asia

To meet skyrocketing demands for our products overseas, especially in the East Asian market, we swiftly expanded eastwards, establishing our machinery manufacturing hub in Taiwan—famed since the mid-20th century as one of the Four Asian Tigers for its economic success, spirit of innovation, and manufacturing expertise.

2001

2006

Birth of a New Chapter 🇸🇬

Having secured a strong presence in Greater China, we turned our attention southwards. Drawn to Singapore for its world-renowned efficiency, reliability, and impeccable reputation as an international financial center, we established our Asia-Pacific headquarters in the Southeast Asian city-state—the first outside of the UK—to better serve our numerous clients in this rapidly flourishing region.

2006

2010s

🌎 Engineering a Global Reputation

From the United Nations and U.S. military, to global tech and oil giants—the scale and diversity of our clientele speaks volumes to the stability, reliability, and versatility of our customised product offerings. While we’ve always operated on a lean marketing budget, our stellar global reputation is testament to the fact that our reputation precedes us.

2010s

2020s

A Vision for the New Decade

Out of a generation of uncertainty, comes a new era of voltage stability. Amid the myriad challenges collectively faced by humanity in this new decade, our time-tested resilience as an organisation shines through. Presently dual-headquartered in the U.K. and Singapore, Ashley Edison Global endures as a symbol of power protection and stands ready to safeguard your operations well into the 21st century and beyond.

2020s

OUR DESIGN PHILOSOPHY

Engineered to Endure

At Ashley Edison Global, we believe things should be built to last.

 

This is especially true with high-value equipment and mission critical assets. By championing the need to optimise rather than replace, we safeguard the maintenance budgets of our clients by preventing unnecessary expenditure on replacements or repairs.

 

No detail is too small where product design quality is concerned. Every product is closely inspected as they pass through the assembly line with an intense focus on functionality—paying close attention to our customers’ needs of smaller footprint designs in space-limited environments while maintaining safety and convenience as a top priority with sufficient room for any future maintenance work. 

Optimising the Present, Empowering Tomorrow

We’re committed to creating effective plug-and-forget power solutions that stand the test of time.

 

At Ashley Edison Global, our vision to bring our power quality and voltage optimisation solutions to every organization is backed by an unwavering dedication to well designed, industry-certified solutions that deliver voltage stability, with certainty.

 

In an industry where technology trumps tradition, we strive to truly understand and meet our clients’ every need through the manufacturing of small quantities of highly customized products. Refined to perfection, our spirit of customer-centric innovation has only grown with the company over the last 40 years.

Simple is Clever

Everything connects back to one of our core principles—simplicity in design.

 

Believing that less is indeed more, we eliminate all superfluities in the design of our products, allowing only what’s absolutely necessary to shine brilliantly. Simple engineering designs are more likely to be understood, less likely to fail during prototyping, easier to perfect during the product testing phases, and more successful at helping our customers optimise their operations.

Intuitive Form and Function

We believe that good engineering design speaks for itself.

 

By creating intuitive products that are easy to grasp and use, our clients can easily gain a thorough understanding of our solutions with little effort.

 

Our product usability translates into our client’s all-around success for power optimisation, through features that are intelligently paired with solid engineering design and functionality.

OUR MANUFACTURING APPROACH

ashley edison variable transformer

Tested For Reliability

From the scorching heat of the Arabian Desert to the sub-zero temperatures of the Caucasus Mountains, our products have been put to the test in the harshest environments—and through rigorous factory testing processes, we anticipate and eliminate every possible source of imperfection.

 

In our constant pursuit of perfection, we perform detailed risk analyses to examine the benefits and drawbacks of different designs, before implementing customised solutions to reinforce the robustness of our Automatic Voltage Stabilisers. This greatly increases the lifespan of our products, making them the perfect choice for those seeking absolute reliability in their power protection solutions.

Ease of Maintenance

We design intuitive products with simplicity and ease-of-use in mind, eliminating the chore of complex disassembly and reassembly—especially in circumstances that merely require the replacing of minor components. By making regular inspections a straightforward process, we ensure that our products run smoothly throughout their expected lifespan, with absolute certainty.

Built to Last

Our Test Engineers conduct frequent quality assurance inspections, ensuring detailed testing at every stage of development and manufacturing. Over the decades, we’ve reviewed and revised our manufacturing process thoroughly and consistently, taking into account past diagnostics data to improve our next-generation AVR models. This results in the perfect marriage of performance and reliability.

OUR CERTIFICATIONS

AE - TUV SUD ISO

Plugging into the
Power of Green

At Ashley Edison Global, we believe in helping to engineer a more sustainable tomorrow for our clients, partners, and ultimately the planet.

 

In pursuit of this vision, we ensure that each part of our manufacturing process and infrastructure complies with green energy goals—empowering organisations worldwide with optimised energy efficiency and a reduced carbon footprint.

CONNECT WITH US
TO DISCOVER MORE.

From brownouts to severe voltage fluctuations, Ashley Edison takes care of all your power needs by delivering optimised, stable voltage supply to your electrical system.

 

Curious to learn more? Get in touch with us. We’ll get back to you with a quote or solution within 24 hours and put all your questions to rest.

ASHLEY Edison International LTD
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Three Phase

SESL-H-3P-S Model
Large Capacity Rating
200 to 2,000 KVA

 

Enclosure 335
1000W x 1300H x 580D (mm)
250~300 KVA ± 15%
120~200 KVA ± 20%

 

Enclosure 336
1280W x 1480H x 660D (mm)
400 KVA ± 15%
250 KVA ± 20%

 

Enclosure 337H
1880W x 1950H x 880D (mm)
500 KVA ± 15%
300 KVA ± 20%

 

Enclosure 339
1470W x 1950H x 1340D (mm)
600 ~ 1,500 KVA ± 15%
400 ~ 1,000 KVA ± 20%
300 ~ 750 KVA ± 25%
300 ~ 600 KVA ± 30%

Three Phase

SES-H-3P-S Model
Added I/P Breaker Protection
60 to 1,000 KVA

 

Enclosure 333
490W x 800H x 990D (mm)
≤ 100 KVA ± 15%

 

Enclosure 334
540W x 900H x 1000D (mm)
120 – 150 KVA ± 15%

 

Enclosure 335
1000W x 1300H x 580D (mm)
180 – 300 KVA ± 15%
120 – 200 KVA ± 20%
120 – 150 KVA ± 25%

 

Enclosure 336H
1880W x 1480H x 660D (mm)
400 KVA ± 15%
250 KVA ± 20%
180 ~ 200 KVA ± 25%

 

Enclosure 337H
1880W x 1950H x 880D (mm)
500 KVA ± 15%
300 KVA ± 20%
250 KVA ± 25%

 

Enclosure 339H
2170W x 1950H x 1340D (mm)
600~1,000 KVA ± 15%
400~600 KVA ± 20%
300~400 KVA ± 25%

Single Phase

SES-H-S Model
Added I/P Breaker Protection
1 to 100 KVA

Enclosure 102
270W x 460H x 490D (mm)
≤ 20 KVA ± 30%
≤ 15 KVA ± 20%
≤ 10 KVA ± 25%
≤ 10 KVA ± 15%

Enclosure 103
400W x 580H x 500D (mm)
25 KVA ± 15%
20 KVA ± 20%
15 KVA ± 25%

Enclosure 332
380W x 670H x 780D (mm)
30 KVA ± 15%

Enclosure 333
490W x 800H x 990D (mm)
40 ~ 50 KVA ± 15%
25 ~ 30 KVA ± 20%
20 ~ 25 KVA ± 25%
15 ~ 20 KVA ± 30%

Enclosure 334
540W x 900H x 1000D (mm)
60 ~ 75 KVA ± 15%
40 ~60 KVA ± 20%
30 ~ 50 KVA ± 25%
25 ~ 40 KVA ± 30%

Stay Safe With Greater Protection

As safety is our utmost priority, Ashley Edison prepares for every scenario possible
—taking the puzzle out of your protection.

Designed And Engineered With Safety In Mind

We leave nothing to chance when it comes to larger capacity units (≥400KVA). By installing high-quality protective acrylic shields in front of live parts, we ensure the safety of your personnel at all times. For enhanced protection during installation, all distances between uninsulated metal parts, busbars, and cable sizes are compliant with IEC61439-1 and IEC 61439-2 guidelines.

Outfitted with fireproof cable trunking, this protective solution safeguards against long fire exposure even in hazardous areas and explosive atmospheres—providing maximum safety for mission critical applications.

Fuss-Free Installation. Seamless Operations.

To ensure ease of installation, Ashley Edison addresses the concerns of contractors and installers by keeping it simple.

Internal-AVR

ALL TERMINATION POINTS ARE MANUFACTURED FOR EASY ACCESS

We keep the installation process simple and streamlined by allowing sufficient working space for installers. Taking the nut and bolt intrusions into consideration, we ensure that the distance between the uninsulated metal parts, the busbars, and cable sizes are compliant with IEC61439-1 and IEC 61439-2 guidelines.

 

Even in units with larger capacities, all busbar terminals are clearly marked out, and well positioned in line for easy identification of individual input and output terminations. Installation of these terminations are similar to those practised in high voltage transformers.

Easy Maintenance

Annual Ocular Maintenance
Visual Inspection 230
#1

Conduct Visual Inspection On Voltmeter:

Ensure reading is set to your desired set output voltage value (e.g. 230V).

LED Status
#2

Ensure LED Status Indicators are at “Normal”.

Subtxt LogoAsset 62 RGB
#3

Visual Observation Of Variable Transformer Surface:

Use airbrush for dusty environments if necessary.

Subtxt LogoAsset 72 RGB
#4

Visual observation if carbon brush is not worn out.

Moving Motor
#5

Conduct visual inspection to check variable transformers are all regulating (moving).

AE-MBB-PCB-Card-dark

Accuracy. Beyond Imagination.

The digitally enhanced Ashley Edison MBB Card ensures pinpoint voltage stabilisation against the most erratic anomalies, allowing you to protect precious uptime, effortlessly. Harnessing ultra precision capabilities to produce some of the tightest output voltage tolerance available in the industry, the Ashley Edison MBB Card delivers ±0.5% voltage accuracy, enabling your load equipment to enjoy optimal voltage supplies, regardless of load change in your electrical system.

Expert Digital Control

Utilising the advantageous measurements of true RMS, the Ashley Edison MBB Card’s reads both perfect, sinusoidal waves, as well as complex, distorted non sinusoidal waves—up to 0.1V accuracy. Coupled with lightning fast response time of 1.5ms, this expert digital control feature equips your load with total voltage protection that is precise, continuous and ultra responsive.

AE Digital Control Display_230v

Universal Presettable Function

The Universal Presettable Function onboard the Ashley Edison MBB Card allows seamless control of your desired output voltage value on all 3 Phases—with just a touch of a button. This multifunctional feature enables each AVR to fully operate with just 1 card, instead of separate cards for each individual phase. Fitted LED Output Voltmeter Display and Alert Indicator better facilitates easy status monitoring while performing maintenance on your AVR.

AE MBB Card

Microcontroller Unit (MCU)

MicroController Unit (MCU) helps you to deliver high speed and reliable efficiency in the AVR’s operations with less heat generation and reduced power consumption. Used in Supercomputers, Surface Mount Technology (SMT) allows components in the Ashley Edison MBB Card to be aligned closer together, creating a more compact and lightweight end product. Additional safety wire-to-board feature establishes fail-proof connectivity between circuits—so you can work safely on your AVR.